Sunday, March 20, 2011

Ferrari’s Website Celebrates Italy’s 150th Anniversary with Special Wallpaper

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Internet users visiting Ferrari’s official website today were greeted by a modified home page with a special wallpaper featuring a green FF, a white 458 Italia and this year’s F1 race car in red, which combine to make a motoring version of the Italian flag. This is Ferrari’s online way of celebrating the 150th anniversary of Italy’s unification. In addition, the automaker said that the window displays in the forty Ferrari Stores spread around the globe were decked out in the colors of the Italian flag.

“Representing Italy on the race tracks and the car markets around the world is a reason for all the men and women who work at Ferrari to feel proud,” commented Ferrari President Luca di Montezemolo. “We chose to dedicate the name of our Formula 1 car, the 150° Italia to this anniversary and this makes all of us feel even more motivated as we go about our daily work. We hope that everyone in our country is living through today in the same spirit.”

Link: Ferrari




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