Tuesday, May 3, 2011

Lincoln Touts All-Wheel Drive Sales in the USA

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Not to be outdone by GM and its Cadillac brand, which had recently published some fresh statistics about its all-wheel drive model sales in the States, Ford’s Lincoln division came out with a similar announcement to increase awareness and do some show off. Ford’s premium brand offers all-wheel drive as an option on all five models of its range, including the MKT, MKS, MKZ, MKX and the Navigator.

So far this year, Lincoln says that 72 percent of MKT three-row crossover buyers and 62 percent of MKX two-row crossover buyers have opted for all-wheel drive, while 62 percent of those that chose the large, truck-based Navigator did the same. These numbers drop when it comes to Lincoln’s sedan range as 46 percent of MKS and 25 percent of MKZ sedan customers ticked the all-wheel drive option.

"We're seeing the number of customers choosing all-wheel drive increasing steadily as drivers appreciate the benefits," said C.J. O'Donnell, Group Marketing Manager for Lincoln.

"More than half of our crossover customers are enjoying the reassurance that all-wheel drive delivers, such that once they have experienced it, they don't want to give it up. We see all-wheel drive as a core technology option for the entire Lincoln line-up, both today and for the future."


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