BMW is wasting no time in pushing the marketing envelope on its brand-new
“My, what big eyes you have” 2012 1-Series as the Bavarian automaker has already released an online configurator on its German website only two days after the hatchback model’s debut.
Aside from allowing potential buyers and time-wasters alike to configure the 2012 1-Series hatchback, the dedicated webpage also serves us our first taste of the M Sport Package. The option group includes a new aero kit comprising of M parts such as the front and rear bumpers, a sports-oriented chassis set-up, and bespoke alloy wheel designs.
The interior also receives the M treatment with sport seats and door panels dressed in special upholsteries, aluminum trim on the dashboard and door-sills plus a sports steering wheel, handbrake and gear levers, and pedals.