While the bigwigs at General Motors are mulling to expand production of Cadillacs outside of North America before the end of 2012, here in the States, the focus is on improving the customer experience at the brand’s dealerships. Today, the Detroit automaker rolled out a new design for Cadillac showrooms that will become the standard across the country.
The new look includes contemporary architecture and premium materials, such as English Oak, matte porcelain tile and brushed stainless steel accents, and is the work of Gensler architects who worked together with Cadillac’s own design team. GM says the new showroom design features a more open layout that allows customers to better interact with the cars and the dealership staff and also features a customer lounge with a coffee bar.
The first dealership to receive the makeover is Suburban Cadillac of Ann Arbor, which you can check out in the photo gallery bellow. GM said more than 200 Cadillac dealers across the States will complete a similar upgrade to their stores within the next two years.
“If you want to compete in the luxury market, you have to create the right environment for customers,” said Mike Mosser, general manager of Suburban Cadillac. “The new showroom greets potential buyers with a look and feel that puts us at the top of class in the luxury market,” he added.