Saturday, July 9, 2011

All-Time Sales Record for BMW Group in the First Half of 2011

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There’s a lot to be happy about in Munich these days. That’s because the BMW Group has had not only its best month ever as far as sales are concerned, but has also achieved an all-time sales record for the first half of the year.

This June, a total of 165,855 BMW, Mini and Rolls-Royce cars were delivered, an increase of 15.9% compared to the same month in 2010 (143,156 units) and also a new record for the Group. BMW sold 134,432 cars (+12.3%) and Mini 31,111 (+34.1%).

The BMW Group also enjoyed a record six-month period. From January until June, it sold 833,366 vehicles, 137,000 more than in 2010, which represents an increase of 19.7%. The BMW brand’s sales rose to 689,861 units compared to 585,750 last year, an increase of 12.3%. The X3 doubled its sales, the 5-Series remained the global leader in its class, and the 7-Series had its best-ever six-month period.

Mini’s progress was even better, as the British company witnessed a 29.8% year-to-date increase with 141,913 cars compared to 109,302 in the first half of 2010. Almost 1/3 of the buyers (more than 40,000) opted for the new Countryman and the brand expects even better results after the launch of the Coupe and the upcoming roadster.

But the best performer of the three brands of the BMW Group was Rolls-Royce: it sold a record 1,592 units representing a 64.1% increase compared to the 970 units it sold in the same period of 2010.

The BMW brands achieved a double-digit growth in all continents, with a 12.3% increase in Europe, 18.7%+ in the Americas, and 47.3%+ in Asia. The group’s best markets in the first six months of 2011 was in Germany, with 149,786 sales, followed by the US (143,521) and China (121,614), which showed an impressive increase of 61%.


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